Most of what I do starts with people and I care about how their stories are shaped.
I've led productions, captured Behind-The-Scenes memories, and built editorial strategy with talent and their teams to turn ideas into something tangible. I've worked with brands including Sony and Apple Music, developing culture-led campaigns that sit credibly within music, fashion and culture spaces.
Before all this, I worked deeply in HR and operations. I understand people but I also understand systems.
